Content marketing is the creation of content that is relevant to your business. Content should add value to any business. Quality content can be distributed on all appropriate channels that your audience is engaged with. Good quality content should help customers across every stage of the sales process.
According to the Content Marketing Institute –
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Content marketing is now the driving force behind search. Google now mine the web searching for quality and relevancy. The new semantic web delivers quality in its search results at the right time and place depending on search device.
As many purchasing journeys start on a mobile device, content must be optimised to be device friendly.
A Brief History of Content Marketing
Quality content should sit within all aspects of your overall digital marketing strategy. At Rivelino Digital we offer copywriting as part of our content service. Your blog should be the platform from where you launch you voice. It should be central to all conversation.
Distributing content from your blog to social media channels should be part of your content marketing strategy.