Social Media has become increasingly important to Irish business. As more and more small businesses realise this, social media marketing should form an integral part of any serious digital marketing strategy. Research shows that 86% of marketers see their social media channels as important for their business.
It is not enough to simply choose a social media channel to be on just for the sake of it. A small business or individual needs to be clever when choosing relevant channels to their sector.
The most important advice we at Rivelino Digital would give is to always follow your customers. If they are on Facebook you need to be on Facebook. If they aren’t on Instagram you don’t need to be. Selecting only a few social media channels will give you the time to manage them.
What are the key benefits of Social Media to Your Business?
- Increase brand exposure
- Increase web traffic
- Develop and nurture loyalty
- Generated leads
- Improve search rankings
- Reduce marketing cost
- Provide online customer service
- Show brand’s personality
- Real time marketing opportunities
As you can see Social Media is a vast area that is beneficial in many aspects of your business. Having a defined presence on Social Media is key to modern digital marketing. Contact us at Rivelino Digital and we will advise and coach you on all platforms relevant to your business. We will develop a strategy that integrates social with all your other digital channels.